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Copywriting

Ideal for: People from businesses or organisations who want to learn, or improve, copywriting skills.
Duration: One or two days, depending on level of attainment required.
Outline: These are bespoke courses, tailored to clients' needs. Training can include:
  • Writing with your reader in mind
  • Basics: style, punctuation, spelling, grammar
  • Plain English - eliminating jargon
  • Identifying the core message
  • Writing bids and proposals
  • Conveying technical information
  • Writing direct mail
  • Writing emails and letters
  • Writing press releases
  • Writing advertorial
  • Writing sales and promotional copy
Afterwards ...
Delegates will be able to write copy for all the selected areas.
Clients:
  • Anfi Timeshare
  • Autotrader
  • Corex Ltd
  • Jump
  • Ministry of Justice
  • NCH (the children's charity)
  • Northcliffe Newspapers
  • SMG
  • Telerik Corporation
  • Trader Media Group
  • Transport for London
  • World Trade Group
Client comments: 'The structure of the day was very enjoyable and relevant subjects were covered in depth.'

'I really enjoyed the examples and exercises, which the group found a challenge.'

'I learnt a lot from this course and look forward to putting it into practice.'

'This course was exactly what I needed - it has helped me focus and better understand the rules connected with copywriting.'

'This course has encouraged me and improved my confidence, and helped me better understand my potential.'
Contact: Submit an enquiry, or call 01243 789336.
 

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